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Packaging’s role is to convey a beauty brand’s message. Different types of decoration and decorative effects can elevate a package and tell a brand’s story. Design is the tool that marketers and designers use to accomplish this task—while working with us to execute their vision.
We offer brands a multitude of ways to decorate all types of packaging—including glass, plastic, and paperboard. An innovative decorative technique can help elevate a package and influence the user’s experience with the product.
Injection molding is a manufacturing process for producing parts by injecting heated plastics, into a mold where it cools and hardens to the configuration of the cavity. This is the perfect time to have your desired color be a part of the material itself, rather than added later.
Silk screening is the process in which ink is pressed through a photographically treated screen onto the surface. One color is applied at a time, with one screen for one color. The number of colors required determine how many passes are needed for silk screen printing. You can feel the texture of printed graphics on the decorated surface.
Hot stamping is a technique in which colored foil is applied to the surface through a combination of heat and pressure. Hot stamping produces a shiny and luxurious appearance on cosmetic tubes, bottles, jars, and other closures. Colored foils are often gold and silver, but brushed aluminum & opaque colors are also available, ideal for a signature design.
Matte finish is a technique by sandblasting, which is a job that uses compression as a power to push abrasives into the air. After the surface of the sandblasted workpiece is coated with a good-performance industrial coating, the service life of the coating is 3.5 times longer than coating treated with other surface coating. Silkscreen and foil stamping could be applied on the matte finish with excellent adhesive force.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other similar products. Soft-Touch Coatings can be applied on any paintable substrate. The effect is highly durable.
Self-adhesive labeling is widely used in cosmetic packaging, and its flexibility and economic cost are popular. In addition, compared with the limitations of silk screen and hot stamping processes, labeling has fewer restrictions on printed content. Tatapack provides self-adhesive and labeling services for environmentally friendly materials to facilitate small and medium-sized enterprises.
In the cosmetics, beauty, and personal care business, packaging is also about fashion. UV coating plays a significant role in making your package standout on the retail shelves.
Whether it is a frosty texture or a shiny surface, coating gives your package a certain attractive look.
Hydro-graphics, also known as immersion printing, water transfer printing, water transfer imaging, hydro dipping or cubic printing, is a method of applying printed designs to three-dimensional surfaces. The hydrographic process can be used on metal, plastic, glass, hard woods, and various other materials.
Spray coating a container offers the ability to create a customized color, design, texture, or all – on either glass or plastic. As the name suggests, in this process containers are sprayed to attain the desired effect — from a frosted look, a textured feel, a single custom color background for further design finishing, or in any conceivable design combination with multiple colors, fades or gradients.
This technique replicates the look of clean chrome on containers. The process involves heating a metallic material in a vacuum chamber until it starts to evaporate. The vaporized metal condenses on and bonds to the container, which is being rotated to help ensure uniform application. After the metalizing process is completed, a protective topcoat is applied to the container.
This decorating technique is another way of applying silk screen. The ink is transferred to the part through pressure and a heated silicone roller or die. For multiple colors or labels with half-tones, heat transfer labels can be used which will provide color quality, registration and competitive pricing.
Embossing creates a raised image and debossing creates a recessed image. These techniques add branding value to the package by creating a unique logo design that consumers can touch and feel. This effect is created with a custom tool.